In today’s fast-paced digital world, brands are a vital part of the equation.
Brands have become a key element of the supply chain for a growing number of businesses, especially in the food and beverage space.
So, if you’re an online retailer, a big brand might be a way to differentiate your products from those of competitors.
But that’s not always the case, as we found out.
In this episode, we explore the pros and cons of choosing a brand, how you can identify your brand in a crowded market, and what you should know before deciding to get into the world of online shopping.