Cheesecakes at Walmart are usually the cheapest, but they can be pricey for some shoppers.
The company announced Wednesday that it will be offering coupons for the first time in years.
“Our mission is to create a healthier world,” the company said in a statement.
“We are constantly working to provide products that are made with the freshest ingredients and that make our customers feel great.”
The announcement comes as Walmart faces a growing food and beverage crisis.
Its stock fell almost 2 percent on Wednesday, the largest single-day percentage drop in a year.
In a sign of the changing marketplace, Walmart’s stock has fallen as low as $23.70 in the past 12 months.
The retailer’s shares have fallen nearly 7 percent since last year, a sharp drop that has sparked investor concern about the future of the company.
Wal-Mart has struggled to find new ways to generate revenue, which is why the company has been cutting jobs and laying off workers.
Earlier this year, the company announced a series of cuts, including a $2 billion cut in the next few years.
The latest move to make the food and drink aisle a bit more appealing came during a company-wide hiring blitz in November.
But the changes may not be enough to make up for lost business, which has been hurt by the food stamp scandal.
“There’s a huge demand for cheesecake, and that’s why there are lots of opportunities to cut jobs and give more of a chance to people to be part of the chain,” said Adam Kestenbaum, chief executive of the food service company Parma Group.
“This is a great opportunity for Walmart to add more of that to their mix.”