The Color Factory is set to open in a Miami store in September, but the company says it will be a separate, franchised operation.
The Color Factory will have “new and expanded” dining options, including a full-service restaurant, according to a press release from the company.
The store is expected to open later this year.
The company’s founder and CEO, Alex Ellerbe, said the restaurant will offer “cheeseburgers, pizza, sandwiches, salads, and other casual, fun and casual food items” to complement the chain’s signature pizzas and other products.
Ellerbe said he and other partners have “tried to create a unique concept, a place that is uniquely tailored for a new generation of people.”
They will be able to customize the menu based on customer preferences.
The project comes as Cheesecake is facing growing competition from other chain restaurants.
The chain recently announced it is partnering with Taco Bell and Wendy’s to sell pizza.
Cheesecakes, however, have been on the rise in popularity among millennials, who prefer smaller portions and healthier food options.
The chain has struggled to grow its menu, with menu items such as the Cheeseburger and the Pizzas Pizzazato topping its menu.
Cheesecake has a long history in Miami.
The original Cheeseca opened in 1949 in downtown Miami, and its name came from a town that had been known as the “Little Town of Cheeses.”
The chain expanded to other markets including New York City and Los Angeles in the 1980s.
Cheesehead Restaurants closed in 2014, and the company was spun off in 2018.